According to a recent report release by PricewaterhouseCoopers (PwC) and WPP’s BAV Consulting, the perception of a city has great impact on its success.
According to U.S. News & World Report, “In other words, brand image matters — even for municipalities.”
“From Stockholm to Kuala Lampur, the study found strong ‘brand equity’ in cities and in many instances high correlations with the nation’s overall image,” says U.S. News.
The report finds that community members value quality infrastructure, connection to local brands and the city’s understanding and action in addressing local issues including poverty, unemployment and safety.
Lancaster is routinely ranked as one of best places to live, work and play. It is this community support and third-party affirmation that continues to draw residents and visitors to the city. Many enjoy the downtown urban environment contrasted against the abundant countryside, agriculture and rich cultural heritage.
Interested in living in Lancaster vibrant downtown? To schedule a tour of our loft-style +55 community, please contact us today!